All work

CasinoGrounds

Leading a Strategic Rebrand Initiative

Rebranding the world’s largest casino streaming community — from 2016 forum to professional platform.

Role

Lead UX/UI Designer

Year

2021

Team

Design Team

Client

CasinoGrounds

  • 01The community had grown to 74,000+ members, but the identity was stuck in its 2016 forum origins.
  • 02Post-acquisition, the platform needed professional standards without losing its authentic community feel.
  • 03I led the initiative end to end: visual identity, design system and platform architecture.
CasinoGrounds interface
01

Homepage transformation

From a dated forum landing to a sophisticated community platform — drag to compare.

BeforeAfter
02

A mark built to scale

The complex 3D cube became a flat, scalable symbol that works from favicon to broadcast overlay.

Original CasinoGrounds 3D cube logo
Before
Redesigned flat CasinoGrounds mark
After
03

Constructing the symbol

Grid construction and refinement from first concept to final geometry.

Logo construction grid
Construction
Final symbol and color palette
Final symbol
04

Mobile-first by default

Original mobile homepage
Before
Redesigned mobile homepage
After
05

Finding any game in seconds

Intelligent filtering across 4,000+ slots with real-time results and demo play.

06

Play before you leave

The slot modal keeps the whole journey on one page: expand a card for the stats, play the demo right there, join a freeplay tournament — no detour, no signup wall.

The slot demo journey: browse the library, expand a card for stats, play the demo in a modal, enter a freeplay tournament
Live on casinogrounds.com/slots
07

The new brand in the wild

CasinoGrounds final brand application

0K+

Community members

0K+

Slots integrated

“The rebrand transformed CasinoGrounds from a simple forum into a professional platform that matches our scale and ambitions.”

— CasinoGrounds Team