Rebranding that respects what people already know
A rebrand is not starting over. Your clients already recognise something; the work is finding what to keep, what to drop, and how to make the change in a way your clients can follow.
- Audit
- Brief
- New identity
- Switch plan
- Brand guide
Work that shows it
What you get
- An audit of the current brand: what people recognise and what gets in the way
- A clear brief of what stays and what goes
- The new identity: mark, colour, type and voice
- A plan for the switch: which pieces change first and how to announce it
- Updated applications and a guide for the team
- 01Conversation
- 02Strategy
- 03Design
- 04Handover
Questions
- How do I know if I need a rebrand?
- When you have to explain the brand before showing it, when it looks smaller than the business, or when every new piece looks different from the last. A conversation usually helps make it clear.
- Will my clients still recognise me?
- That is what the audit is for: finding what people associate with you and deciding, on purpose, what to carry forward.
- Do you work with clients outside Florianópolis?
- Yes. I live in Florianópolis and work with clients from all over Brazil and from other countries. Conversations happen online, so distance is not a problem.
Got a project like this?
Everything starts with a conversation, to understand what you really need. From there we decide the next step together.