What I can do for your brand
Fifteen years of brand and product work, from a craft beer label to a macOS app. Each service below shows the cases behind it.
01
Brand identity
Strategy, naming, logo, colour, type and voice, as one system.
- Strategy
- Naming
- Logo
- Colour and type
- Voice
- Brand guide
02
Rebranding
For a business that grew past its brand. Keep what works, fix the rest.
- Audit
- Brief
- New identity
- Switch plan
- Brand guide
03
Packaging and labels
Labels, boxes and bags that work on the shelf and in photos.
- Label
- Packaging
- Product range
- Mock-ups
- Supporting pieces
04
Living brand guidelines
A brand guide as a website, easy to look up and to keep current.
- Guide as a website
- Usage rules
- Voice
- Files
- Updates
05
Digital product design
UX and UI for apps and web apps, with the brand around them.
- User journey
- Flows
- Wireframes
- Interface
- Components
- Prototypes
How I work
The same four steps for every service. What changes is what gets made in the third one.
01
Conversation
Everything starts with a conversation, to understand the business, what you really need and what already exists.
ResultA summary of what I heard, to confirm the starting point together.
02
Strategy
Before designing, I organise what the brand or product needs to say, and to whom. That way design decisions start from something agreed, not only from taste.
ResultA short document with the direction of the project, approved by you.
03
Design
Identity, packaging, guide or interface, shown on the real pieces where it will live, with room for adjustments.
ResultThe work applied to the main pieces.
04
Handover
Organised files and guidance for using everything day to day.
ResultThe final files, plus the guide or the specifications to use them.
Not sure which one?
Everything starts with a conversation, to understand what you really need. From there we decide the next step together.