Brand identity, built from what you already are

Before the logo comes understanding the business: what it is, who it talks to and how it wants to sound. The mark, colours and type grow out of those answers, so each choice has a reason behind it.

  • Strategy
  • Naming
  • Logo
  • Colour and type
  • Voice
  • Brand guide

Work that shows it

What you get

  • Brand strategy: essence, audience, personality and the words to describe them
  • Naming, when the business needs a name (Café Kurubi and Joana Salvati started here)
  • Logo and symbol, with the versions day-to-day use calls for
  • Colour palette, typography and photo direction
  • Voice: how the brand writes, with real examples
  • Key applications: social, stationery, signage or packaging, as the business needs
  • A brand guide that shows how to use all of it
  1. 01Conversation
  2. 02Strategy
  3. 03Design
  4. 04Handover
How I work →

Questions

How long does it take?
It depends on what the business needs. We set the timeline together after the first conversation.
Do you only do the logo?
I can. Often, though, a logo alone is not enough. Sunshine Bronze asked for a logo and ended up with a system the owner uses day to day.
Do you work with clients outside Florianópolis?
Yes. I live in Florianópolis and work with clients from all over Brazil and from other countries. Conversations happen online, so distance is not a problem.

Got a project like this?

Everything starts with a conversation, to understand what you really need. From there we decide the next step together.

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